Changes in Tourism Marketing and Sales Post Covid-19 Pandemic

The Covid-19 virus, which spread rapidly all over the world as of March 2020, caused many economic, social and cultural changes in people's lives. This epidemic affects many industries including tourism and in this study the level of change in tourism sales and new marketing strategies are discussed through different countries. It was also highlighted that new business models including concepts such as hygiene, social distance, artificial intelligence and robots should be included in the tourism sector in order to ensure the trust of tourists after Covid-19. The purpose of this study is to identify the problems experienced in different countries related to tourism marketing due to covid-19 and to explain the predicted changes to contribute further studies in this field.

Anahtar Kelimeler: tourism marketing, technology, tourism sales

The Covid-19 virus, which spread rapidly all over the world as of March 2020, caused many economic, social and cultural changes in people's lives. This epidemic affects many industries including tourism and in this study the level of change in tourism sales and new marketing strategies are discussed through different countries. It was also highlighted that new business models including concepts such as hygiene, social distance, artificial intelligence and robots should be included in the tourism sector in order to ensure the trust of tourists after Covid-19. The purpose of this study is to identify the problems experienced in different countries related to tourism marketing due to covid-19 and to explain the predicted changes to contribute further studies in this field.

Keywords: tourism marketing, technology, tourism sales

Sayfa Aralığı: 29-36

Demir, D. (2021). Changes in Tourism Marketing and Sales Post Covid-19 Pandemic. Journal of Strategic Research in Social Science, 7 (2), 29-36.